Privacy Policy

We are very delighted that you have shown interest in our enterprise. Data
protection is of a particularly high priority for the management of the
DAC.design. The use of the Internet pages of the DAC.design is possible
without any indication of personal data; however, if a data subject wants to
use special enterprise services via our website, processing of personal data
could become necessary. If the processing of personal data is necessary and
there is no statutory basis for such processing, we generally obtain consent
from the data subject.

The processing of personal data, such as the name, address, e-mail address,
or telephone number of a data subject shall always be in line with the
General Data Protection Regulation (GDPR), and in accordance with the
country-specific data protection regulations applicable to the DAC.design.
By means of this data protection declaration, our enterprise would like to
inform the general public of the nature, scope, and purpose of the personal
data we collect, use and process. Furthermore, data subjects are informed,
by means of this data protection declaration, of the rights to which they
are entitled.

As the controller, the DAC.design has implemented numerous technical and
organizational measures to ensure the most complete protection of personal
data processed through this website. However, Internet-based data
transmissions may in principle have security gaps, so absolute protection
may not be guaranteed. For this reason, every data subject is free to
transfer personal data to us via alternative means, e.g. by telephone.

1. Definitions

The data protection declaration of the DAC.design is based on the terms used
by the European legislator for the adoption of the General Data Protection
Regulation (GDPR). Our data protection declaration should be legible and
understandable for the general public, as well as our customers and business
partners. To ensure this, we would like to first explain the terminology
used.

In this data protection declaration, we use, inter alia, the following
terms:

a) Personal data

Personal data means any information relating to an identified or
identifiable natural person (“data subject”). An identifiable natural person
is one who can be identified, directly or indirectly, in particular by
reference to an identifier such as a name, an identification number,
location data, an online identifier or to one or more factors specific to
the physical, physiological, genetic, mental, economic, cultural or social
identity of that natural person.

b) Data subject

Data subject is any identified or identifiable natural person, whose
personal data is processed by the controller responsible for the processing.

c) Processing

Processing is any operation or set of operations which is performed on
personal data or on sets of personal data, whether or not by automated
means, such as collection, recording, organisation, structuring, storage,
adaptation or alteration, retrieval, consultation, use, disclosure by
transmission, dissemination or otherwise making available, alignment or
combination, restriction, erasure or destruction.

d) Restriction of processing

Restriction of processing is the marking of stored personal data with the
aim of limiting their processing in the future.

e) Profiling

Profiling means any form of automated processing of personal data consisting
of the use of personal data to evaluate certain personal aspects relating to
a natural person, in particular to analyse or predict aspects concerning
that natural person’s performance at work, economic situation, health,
personal preferences, interests, reliability, behaviour, location or
movements.

f) Pseudonymisation

Pseudonymisation is the processing of personal data in such a manner that
the personal data can no longer be attributed to a specific data subject
without the use of additional information, provided that such additional
information is kept separately and is subject to technical and
organisational measures to ensure that the personal data are not attributed
to an identified or identifiable natural person.

g) Controller or controller responsible for the processing

Controller or controller responsible for the processing is the natural or
legal person, public authority, agency or other body which, alone or jointly
with others, determines the purposes and means of the processing of personal
data; where the purposes and means of such processing are determined by
Union or Member State law, the controller or the specific criteria for its
nomination may be provided for by Union or Member State law.

h) Processor

Processor is a natural or legal person, public authority, agency or other
body which processes personal data on behalf of the controller.

i) Recipient

Recipient is a natural or legal person, public authority, agency or another
body, to which the personal data are disclosed, whether a third party or
not. However, public authorities which may receive personal data in the
framework of a particular inquiry in accordance with Union or Member State
law shall not be regarded as recipients; the processing of those data by
those public authorities shall be in compliance with the applicable data
protection rules according to the purposes of the processing.

j) Third party

Third party is a natural or legal person, public authority, agency or body
other than the data subject, controller, processor and persons who, under
the direct authority of the controller or processor, are authorised to
process personal data.

k) Consent

Consent of the data subject is any freely given, specific, informed and
unambiguous indication of the data subject’s wishes by which he or she, by a
statement or by a clear affirmative action, signifies agreement to the
processing of personal data relating to him or her.

2. Name and Address of the controller

Controller for the purposes of the General Data Protection Regulation
(GDPR), other data protection laws applicable in Member states of the
European Union and other provisions related to data protection is:

DAC-DESIGN LLC

2880 W Oakland Park Blvd, Suite 225C, Oakland Park, 33311 Florida

Email: info@dac.design

Website: www.designbooks.me

3. Cookies

The Internet pages of the DAC.design use cookies. Cookies are text files
that are stored in a computer system via an Internet browser.

Many Internet sites and servers use cookies. Many cookies contain a
so-called cookie ID. A cookie ID is a unique identifier of the cookie. It
consists of a character string through which Internet pages and servers can
be assigned to the specific Internet browser in which the cookie was stored.
This allows visited Internet sites and servers to differentiate the
individual browser of the dats subject from other Internet browsers that
contain other cookies. A specific Internet browser can be recognized and
identified using the unique cookie ID.

Through the use of cookies, the DAC.design can provide the users of this
website with more user-friendly services that would not be possible without
the cookie setting.

By means of a cookie, the information and offers on our website can be
optimized with the user in mind. Cookies allow us, as previously mentioned,
to recognize our website users. The purpose of this recognition is to make
it easier for users to utilize our website. The website user that uses
cookies, e.g. does not have to enter access data each time the website is
accessed, because this is taken over by the website, and the cookie is thus
stored on the user’s computer system. Another example is the cookie of a
shopping cart in an online shop. The online store remembers the articles
that a customer has placed in the virtual shopping cart via a cookie.

The data subject may, at any time, prevent the setting of cookies through
our website by means of a corresponding setting of the Internet browser
used, and may thus permanently deny the setting of cookies. Furthermore,
already set cookies may be deleted at any time via an Internet browser or
other software programs. This is possible in all popular Internet browsers.
If the data subject deactivates the setting of cookies in the Internet
browser used, not all functions of our website may be entirely usable.

4. Collection of general data and information

The website of the DAC.design collects a series of general data and
information when a data subject or automated system calls up the website.
This general data and information are stored in the server log files.
Collected may be (1) the browser types and versions used, (2) the operating
system used by the accessing system, (3) the website from which an accessing
system reaches our website (so-called referrers), (4) the sub-websites, (5)
the date and time of access to the Internet site, (6) an Internet protocol
address (IP address), (7) the Internet service provider of the accessing
system, and (8) any other similar data and information that may be used in
the event of attacks on our information technology systems.

When using these general data and information, the DAC.design does not draw
any conclusions about the data subject. Rather, this information is needed
to (1) deliver the content of our website correctly, (2) optimize the
content of our website as well as its advertisement, (3) ensure the
long-term viability of our information technology systems and website
technology, and (4) provide law enforcement authorities with the information
necessary for criminal prosecution in case of a cyber-attack. Therefore, the
DAC.design analyzes anonymously collected data and information
statistically, with the aim of increasing the data protection and data
security of our enterprise, and to ensure an optimal level of protection for
the personal data we process. The anonymous data of the server log files are
stored separately from all personal data provided by a data subject.

5. Registration on our website

The data subject has the possibility to register on the website of the
controller with the indication of personal data. Which personal data are
transmitted to the controller is determined by the respective input mask
used for the registration. The personal data entered by the data subject are
collected and stored exclusively for internal use by the controller, and for
his own purposes. The controller may request transfer to one or more
processors (e.g. a parcel service) that also uses personal data for an
internal purpose which is attributable to the controller.

By registering on the website of the controller, the IP address—assigned by
the Internet service provider (ISP) and used by the data subject—date, and
time of the registration are also stored. The storage of this data takes
place against the background that this is the only way to prevent the misuse
of our services, and, if necessary, to make it possible to investigate
committed offenses. Insofar, the storage of this data is necessary to secure
the controller. This data is not passed on to third parties unless there is
a statutory obligation to pass on the data, or if the transfer serves the
aim of criminal prosecution.

The registration of the data subject, with the voluntary indication of
personal data, is intended to enable the controller to offer the data
subject contents or services that may only be offered to registered users
due to the nature of the matter in question. Registered persons are free to
change the personal data specified during the registration at any time, or
to have them completely deleted from the data stock of the controller.

The data controller shall, at any time, provide information upon request to
each data subject as to what personal data are stored about the data
subject. In addition, the data controller shall correct or erase personal
data at the request or indication of the data subject, insofar as there are
no statutory storage obligations. The entirety of the controller’s employees
are available to the data subject in this respect as contact persons.

6. Subscription to our newsletters

On the website of the DAC.design, users are given the opportunity to
subscribe to our enterprise’s newsletter. The input mask used for this
purpose determines what personal data are transmitted, as well as when the
newsletter is ordered from the controller.

The DAC.design informs its customers and business partners regularly by
means of a newsletter about enterprise offers. The enterprise’s newsletter
may only be received by the data subject if (1) the data subject has a valid
e-mail address and (2) the data subject registers for the newsletter
shipping. A confirmation e-mail will be sent to the e-mail address
registered by a data subject for the first time for newsletter shipping, for
legal reasons, in the double opt-in procedure. This confirmation e-mail is
used to prove whether the owner of the e-mail address as the data subject is
authorized to receive the newsletter.

During the registration for the newsletter, we also store the IP address of
the computer system assigned by the Internet service provider (ISP) and used
by the data subject at the time of the registration, as well as the date and
time of the registration. The collection of this data is necessary in order
to understand the (possible) misuse of the e-mail address of a data subject
at a later date, and it therefore serves the aim of the legal protection of
the controller.

The personal data collected as part of a registration for the newsletter
will only be used to send our newsletter. In addition, subscribers to the
newsletter may be informed by e-mail, as long as this is necessary for the
operation of the newsletter service or a registration in question, as this
could be the case in the event of modifications to the newsletter offer, or
in the event of a change in technical circumstances. There will be no
transfer of personal data collected by the newsletter service to third
parties. The subscription to our newsletter may be terminated by the data
subject at any time. The consent to the storage of personal data, which the
data subject has given for shipping the newsletter, may be revoked at any
time. For the purpose of revocation of consent, a corresponding link is
found in each newsletter. It is also possible to unsubscribe from the
newsletter at any time directly on the website of the controller, or to
communicate this to the controller in a different way.

7. Newsletter-Tracking

The newsletter of the DAC.design contains so-called tracking pixels. A
tracking pixel is a miniature graphic embedded in such e-mails, which are
sent in HTML format to enable log file recording and analysis. This allows a
statistical analysis of the success or failure of online marketing
campaigns. Based on the embedded tracking pixel, the DAC.design may see if
and when an e-mail was opened by a data subject, and which links in the
e-mail were called up by data subjects.

Such personal data collected in the tracking pixels contained in the
newsletters are stored and analyzed by the controller in order to optimize
the shipping of the newsletter, as well as to adapt the content of future
newsletters even better to the interests of the data subject. These personal
data will not be passed on to third parties. Data subjects are at any time
entitled to revoke the respective separate declaration of consent issued by
means of the double-opt-in procedure. After a revocation, these personal
data will be deleted by the controller. The DAC.design automatically regards
a withdrawal from the receipt of the newsletter as a revocation.

8. Contact possibility via the website

The website of the DAC.design contains information that enables a quick
electronic contact to our enterprise, as well as direct communication with
us, which also includes a general address of the so-called electronic mail
(e-mail address). If a data subject contacts the controller by e-mail or via
a contact form, the personal data transmitted by the data subject are
automatically stored. Such personal data transmitted on a voluntary basis by
a data subject to the data controller are stored for the purpose of
processing or contacting the data subject. There is no transfer of this
personal data to third parties.

9. Routine erasure and blocking of personal data

The data controller shall process and store the personal data of the data
subject only for the period necessary to achieve the purpose of storage, or
as far as this is granted by the European legislator or other legislators in
laws or regulations to which the controller is subject to.

If the storage purpose is not applicable, or if a storage period prescribed
by the European legislator or another competent legislator expires, the
personal data are routinely blocked or erased in accordance with legal
requirements.

10. Rights of the data subject

a) Right of confirmation

Each data subject shall have the right granted by the European legislator to
obtain from the controller the confirmation as to whether or not personal
data concerning him or her are being processed. If a data subject wishes to
avail himself of this right of confirmation, he or she may, at any time,
contact any employee of the controller.

b) Right of access

Each data subject shall have the right granted by the European legislator to
obtain from the controller free information about his or her personal data
stored at any time and a copy of this information. Furthermore, the European
directives and regulations grant the data subject access to the following
information:

the purposes of the processing;
the categories of personal data concerned;
the recipients or categories of recipients to whom the personal data have
been or will be disclosed, in particular recipients in third countries or
international organisations;
where possible, the envisaged period for which the personal data will be
stored, or, if not possible, the criteria used to determine that period;
the existence of the right to request from the controller rectification or
erasure of personal data, or restriction of processing of personal data
concerning the data subject, or to object to such processing;
the existence of the right to lodge a complaint with a supervisory
authority;
where the personal data are not collected from the data subject, any
available information as to their source;
the existence of automated decision-making, including profiling, referred to
in Article 22(1) and (4) of the GDPR and, at least in those cases,
meaningful information about the logic involved, as well as the significance
and envisaged consequences of such processing for the data subject.

Furthermore, the data subject shall have a right to obtain information as to
whether personal data are transferred to a third country or to an
international organisation. Where this is the case, the data subject shall
have the right to be informed of the appropriate safeguards relating to the
transfer.

If a data subject wishes to avail himself of this right of access, he or she
may, at any time, contact any employee of the controller.

c) Right to rectification

Each data subject shall have the right granted by the European legislator to
obtain from the controller without undue delay the rectification of
inaccurate personal data concerning him or her. Taking into account the
purposes of the processing, the data subject shall have the right to have
incomplete personal data completed, including by means of providing a
supplementary statement.

If a data subject wishes to exercise this right to rectification, he or she
may, at any time, contact any employee of the controller.

d) Right to erasure (Right to be forgotten)

Each data subject shall have the right granted by the European legislator to
obtain from the controller the erasure of personal data concerning him or
her without undue delay, and the controller shall have the obligation to
erase personal data without undue delay where one of the following grounds
applies, as long as the processing is not necessary:

The personal data are no longer necessary in relation to the purposes for
which they were collected or otherwise processed.
The data subject withdraws consent to which the processing is based
according to point (a) of Article 6(1) of the GDPR, or point (a) of Article
9(2) of the GDPR, and where there is no other legal ground for the
processing.
The data subject objects to the processing pursuant to Article 21(1) of the
GDPR and there are no overriding legitimate grounds for the processing, or
the data subject objects to the processing pursuant to Article 21(2) of the
GDPR.
The personal data have been unlawfully processed.
The personal data must be erased for compliance with a legal obligation in
Union or Member State law to which the controller is subject.
The personal data have been collected in relation to the offer of
information society services referred to in Article 8(1) of the GDPR.

If one of the aforementioned reasons applies, and a data subject wishes to
request the erasure of personal data stored by the DAC.design, he or she
may, at any time, contact any employee of the controller. An employee of
DAC.design shall promptly ensure that the erasure request is complied with
immediately.

Where the controller has made personal data public and is obliged pursuant
to Article 17(1) to erase the personal data, the controller, taking account
of available technology and the cost of implementation, shall take
reasonable steps, including technical measures, to inform other controllers
processing the personal data that the data subject has requested erasure by
such controllers of any links to, or copy or replication of, those personal
data, as far as processing is not required. An employees of the DAC.design
will arrange the necessary measures in individual cases.

e) Right of restriction of processing

Each data subject shall have the right granted by the European legislator to
obtain from the controller restriction of processing where one of the
following applies:

The accuracy of the personal data is contested by the data subject, for a
period enabling the controller to verify the accuracy of the personal data.
The processing is unlawful and the data subject opposes the erasure of the
personal data and requests instead the restriction of their use instead.
The controller no longer needs the personal data for the purposes of the
processing, but they are required by the data subject for the establishment,
exercise or defence of legal claims.
The data subject has objected to processing pursuant to Article 21(1) of the
GDPR pending the verification whether the legitimate grounds of the
controller override those of the data subject.

If one of the aforementioned conditions is met, and a data subject wishes to
request the restriction of the processing of personal data stored by the
DAC.design, he or she may at any time contact any employee of the
controller. The employee of the DAC.design will arrange the restriction of
the processing.

f) Right to data portability

Each data subject shall have the right granted by the European legislator,
to receive the personal data concerning him or her, which was provided to a
controller, in a structured, commonly used and machine-readable format. He
or she shall have the right to transmit those data to another controller
without hindrance from the controller to which the personal data have been
provided, as long as the processing is based on consent pursuant to point
(a) of Article 6(1) of the GDPR or point (a) of Article 9(2) of the GDPR, or
on a contract pursuant to point (b) of Article 6(1) of the GDPR, and the
processing is carried out by automated means, as long as the processing is
not necessary for the performance of a task carried out in the public
interest or in the exercise of official authority vested in the controller.

Furthermore, in exercising his or her right to data portability pursuant to
Article 20(1) of the GDPR, the data subject shall have the right to have
personal data transmitted directly from one controller to another, where
technically feasible and when doing so does not adversely affect the rights
and freedoms of others.

In order to assert the right to data portability, the data subject may at
any time contact any employee of the DAC.design.

g) Right to object

Each data subject shall have the right granted by the European legislator to
object, on grounds relating to his or her particular situation, at any time,
to processing of personal data concerning him or her, which is based on
point (e) or (f) of Article 6(1) of the GDPR. This also applies to profiling
based on these provisions.

The DAC.design shall no longer process the personal data in the event of the
objection, unless we can demonstrate compelling legitimate grounds for the
processing which override the interests, rights and freedoms of the data
subject, or for the establishment, exercise or defence of legal claims.

If the DAC.design processes personal data for direct marketing purposes, the
data subject shall have the right to object at any time to processing of
personal data concerning him or her for such marketing. This applies to
profiling to the extent that it is related to such direct marketing. If the
data subject objects to the DAC.design to the processing for direct
marketing purposes, the DAC.design will no longer process the personal data
for these purposes.

In addition, the data subject has the right, on grounds relating to his or
her particular situation, to object to processing of personal data
concerning him or her by the DAC.design for scientific or historical
research purposes, or for statistical purposes pursuant to Article 89(1) of
the GDPR, unless the processing is necessary for the performance of a task
carried out for reasons of public interest.

In order to exercise the right to object, the data subject may contact any
employee of the DAC.design. In addition, the data subject is free in the
context of the use of information society services, and notwithstanding
Directive 2002/58/EC, to use his or her right to object by automated means
using technical specifications.

h) Automated individual decision-making, including profiling

Each data subject shall have the right granted by the European legislator
not to be subject to a decision based solely on automated processing,
including profiling, which produces legal effects concerning him or her, or
similarly significantly affects him or her, as long as the decision (1) is
not is necessary for entering into, or the performance of, a contract
between the data subject and a data controller, or (2) is not authorised by
Union or Member State law to which the controller is subject and which also
lays down suitable measures to safeguard the data subject’s rights and
freedoms and legitimate interests, or (3) is not based on the data subject’s
explicit consent.

If the decision (1) is necessary for entering into, or the performance of, a
contract between the data subject and a data controller, or (2) it is based
on the data subject’s explicit consent, the DAC.design shall implement
suitable measures to safeguard the data subject’s rights and freedoms and
legitimate interests, at least the right to obtain human intervention on the
part of the controller, to express his or her point of view and contest the
decision.

If the data subject wishes to exercise the rights concerning automated
individual decision-making, he or she may, at any time, contact any employee
of the DAC.design.

i) Right to withdraw data protection consent

Each data subject shall have the right granted by the European legislator to
withdraw his or her consent to processing of his or her personal data at any
time.

If the data subject wishes to exercise the right to withdraw the consent, he
or she may, at any time, contact any employee of the DAC.design.

11. Data protection provisions about the application and use of Facebook

On this website, the controller has integrated components of the enterprise
Facebook. Facebook is a social network.

A social network is a place for social meetings on the Internet, an online
community, which usually allows users to communicate with each other and
interact in a virtual space. A social network may serve as a platform for
the exchange of opinions and experiences, or enable the Internet community
to provide personal or business-related information. Facebook allows social
network users to include the creation of private profiles, upload photos,
and network through friend requests.

The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo
Park, CA 94025, United States. If a person lives outside of the United
States or Canada, the controller is the Facebook Ireland Ltd., 4 Grand Canal
Square, Grand Canal Harbour, Dublin 2, Ireland.

With each call-up to one of the individual pages of this Internet website,
which is operated by the controller and into which a Facebook component
(Facebook plug-ins) was integrated, the web browser on the information
technology system of the data subject is automatically prompted to download
display of the corresponding Facebook component from Facebook through the
Facebook component. An overview of all the Facebook Plug-ins may be accessed
under https://developers.facebook.com/docs/plugins/. During the course of
this technical procedure, Facebook is made aware of what specific sub-site
of our website was visited by the data subject.

If the data subject is logged in at the same time on Facebook, Facebook
detects with every call-up to our website by the data subject—and for the
entire duration of their stay on our Internet site—which specific sub-site
of our Internet page was visited by the data subject. This information is
collected through the Facebook component and associated with the respective
Facebook account of the data subject. If the data subject clicks on one of
the Facebook buttons integrated into our website, e.g. the “Like” button, or
if the data subject submits a comment, then Facebook matches this
information with the personal Facebook user account of the data subject and
stores the personal data.

Facebook always receives, through the Facebook component, information about
a visit to our website by the data subject, whenever the data subject is
logged in at the same time on Facebook during the time of the call-up to our
website. This occurs regardless of whether the data subject clicks on the
Facebook component or not. If such a transmission of information to Facebook
is not desirable for the data subject, then he or she may prevent this by
logging off from their Facebook account before a call-up to our website is
made.

The data protection guideline published by Facebook, which is available at
https://facebook.com/about/privacy/, provides information about the
collection, processing and use of personal data by Facebook. In addition, it
is explained there what setting options Facebook offers to protect the
privacy of the data subject. In addition, different configuration options
are made available to allow the elimination of data transmission to
Facebook. These applications may be used by the data subject to eliminate a
data transmission to Facebook.

12. Data protection provisions about the application and use of functions of
the Amazon Partner program

On this website, the controller has integrated Amazon components as a
participant in the Amazon partner program. The Amazon components were
created by Amazon with the aim to mediate customers through advertisements
on various websites of the Amazon group, in particular Amazon.co.uk,
Local.Amazon.co.uk, Amazon.de, BuyVIP.com, Amazon.fr, Amazon.it and
Amazon.es in return for the payment of a commission. By using the Amazon
components, the controller may generate advertising revenue.

The operating company of this Amazon component is Amazon EU S.à.r.l, 5 Rue
Plaetis, L-2338 Luxembourg, Luxembourg.

Amazon sets a cookie the information technology system of the data subject.
The definition of cookies is explained above. With each single call-up to
one of the individual pages of this Internet website, which is operated by
the controller and in which an Amazon component was integrated, the Internet
browser on the information technology system of the data subject will
automatically submit data for the purpose of online advertising and the
settlement of commissions to Amazon through the respective Amazon component.
During the course of this technical procedure, Amazon receives personal
information that is used to trace the origin of orders from Amazon, and as a
result, to allow the accounting of a commission. Among other things, Amazon
may understand that the data subject has clicked on an affiliate link on our
website.

The data subject may, as stated above, prevent the setting of cookies
through our website at any time by means of a corresponding adjustment of
the web browser used, and thus permanently deny the setting of cookies. Such
an adjustment to the Internet browser used would also prevent Amazon from
setting a cookie on the information technology system of the data subject.
In addition, cookies already in use by Amazon may be deleted at anytime via
a web browser or other software programs.

Further information and the actual data protection provisions of Amazon may
be retrieved under
https://www.amazon.de/gp/help/customer/display.html?nodeId=3312401&language=en_GB.

13. Data protection provisions about the application and use of Google
Analytics (with anonymization function)

On this website, the controller has integrated the component of Google
Analytics (with the anonymizer function). Google Analytics is a web
analytics service. Web analytics is the collection, gathering, and analysis
of data about the behavior of visitors to websites. A web analysis service
collects, inter alia, data about the website from which a person has come
(the so-called referrer), which sub-pages were visited, or how often and for
what duration a sub-page was viewed. Web analytics are mainly used for the
optimization of a website and in order to carry out a cost-benefit analysis
of Internet advertising.

The operator of the Google Analytics component is Google Inc., 1600
Amphitheatre Pkwy, Mountain View, CA 94043-1351, United States.

For the web analytics through Google Analytics the controller uses the
application “_gat. _anonymizeIp”. By means of this application the IP
address of the Internet connection of the data subject is abridged by Google
and anonymised when accessing our websites from a Member State of the
European Union or another Contracting State to the Agreement on the European
Economic Area.

The purpose of the Google Analytics component is to analyze the traffic on
our website. Google uses the collected data and information, inter alia, to
evaluate the use of our website and to provide online reports, which show
the activities on our websites, and to provide other services concerning the
use of our Internet site for us.

Google Analytics places a cookie on the information technology system of the
data subject. The definition of cookies is explained above. With the setting
of the cookie, Google is enabled to analyze the use of our website. With
each call-up to one of the individual pages of this Internet site, which is
operated by the controller and into which a Google Analytics component was
integrated, the Internet browser on the information technology system of the
data subject will automatically submit data through the Google Analytics
component for the purpose of online advertising and the settlement of
commissions to Google. During the course of this technical procedure, the
enterprise Google gains knowledge of personal information, such as the IP
address of the data subject, which serves Google, inter alia, to understand
the origin of visitors and clicks, and subsequently create commission
settlements.

The cookie is used to store personal information, such as the access time,
the location from which the access was made, and the frequency of visits of
our website by the data subject. With each visit to our Internet site, such
personal data, including the IP address of the Internet access used by the
data subject, will be transmitted to Google in the United States of America.
These personal data are stored by Google in the United States of America.
Google may pass these personal data collected through the technical
procedure to third parties.

The data subject may, as stated above, prevent the setting of cookies
through our website at any time by means of a corresponding adjustment of
the web browser used and thus permanently deny the setting of cookies. Such
an adjustment to the Internet browser used would also prevent Google
Analytics from setting a cookie on the information technology system of the
data subject. In addition, cookies already in use by Google Analytics may be
deleted at any time via a web browser or other software programs.

In addition, the data subject has the possibility of objecting to a
collection of data that are generated by Google Analytics, which is related
to the use of this website, as well as the processing of this data by Google
and the chance to preclude any such. For this purpose, the data subject must
download a browser add-on under the link
https://tools.google.com/dlpage/gaoptout and install it. This browser add-on
tells Google Analytics through a JavaScript, that any data and information
about the visits of Internet pages may not be transmitted to Google
Analytics. The installation of the browser add-ons is considered an
objection by Google. If the information technology system of the data
subject is later deleted, formatted, or newly installed, then the data
subject must reinstall the browser add-ons to disable Google Analytics. If
the browser add-on was uninstalled by the data subject or any other person
who is attributable to their sphere of competence, or is disabled, it is
possible to execute the reinstallation or reactivation of the browser
add-ons.

Further information and the applicable data protection provisions of Google
may be retrieved under https://www.google.com/intl/en/policies/privacy/ and
under http://www.google.com/analytics/terms/us.html. Google Analytics is
further explained under the following Link
https://www.google.com/analytics/.

14. Data protection provisions about the application and use of Google+

On this website, the controller has integrated the Google+ button as a
component. Google+ is a so-called social network. A social network is a
social meeting place on the Internet, an online community, which usually
allows users to communicate with each other and interact in a virtual space.
A social network may serve as a platform for the exchange of opinions and
experiences, or enable the Internet community to provide personal or
business-related information. Google+ allows users of the social network to
include the creation of private profiles, upload photos and network through
friend requests.

The operating company of Google+ is Google Inc., 1600 Amphitheatre Pkwy,
Mountain View, CA 94043-1351, UNITED STATES.

With each call-up to one of the individual pages of this website, which is
operated by the controller and on which a Google+ button has been
integrated, the Internet browser on the information technology system of the
data subject automatically downloads a display of the corresponding Google+
button of Google through the respective Google+ button component. During the
course of this technical procedure, Google is made aware of what specific
sub-page of our website was visited by the data subject. More detailed
information about Google+ is available under
https://developers.google.com/+/.

If the data subject is logged in at the same time to Google+, Google
recognizes with each call-up to our website by the data subject and for the
entire duration of his or her stay on our Internet site, which specific
sub-pages of our Internet page were visited by the data subject. This
information is collected through the Google+ button and Google matches this
with the respective Google+ account associated with the data subject.

If the data subject clicks on the Google+ button integrated on our website
and thus gives a Google+ 1 recommendation, then Google assigns this
information to the personal Google+ user account of the data subject and
stores the personal data. Google stores the Google+ 1 recommendation of the
data subject, making it publicly available in accordance with the terms and
conditions accepted by the data subject in this regard. Subsequently, a
Google+ 1 recommendation given by the data subject on this website together
with other personal data, such as the Google+ account name used by the data
subject and the stored photo, is stored and processed on other Google
services, such as search-engine results of the Google search engine, the
Google account of the data subject or in other places, e.g. on Internet
pages, or in relation to advertisements. Google is also able to link the
visit to this website with other personal data stored on Google. Google
further records this personal information with the purpose of improving or
optimizing the various Google services.

Through the Google+ button, Google receives information that the data
subject visited our website, if the data subject at the time of the call-up
to our website is logged in to Google+. This occurs regardless of whether
the data subject clicks or doesn’t click on the Google+ button.

If the data subject does not wish to transmit personal data to Google, he or
she may prevent such transmission by logging out of his Google+ account
before calling up our website.

Further information and the data protection provisions of Google may be
retrieved under https://www.google.com/intl/en/policies/privacy/. More
references from Google about the Google+ 1 button may be obtained under
https://developers.google.com/+/web/buttons-policy.

15. Data protection provisions about the application and use of Instagram

On this website, the controller has integrated components of the service
Instagram. Instagram is a service that may be qualified as an audiovisual
platform, which allows users to share photos and videos, as well as
disseminate such data in other social networks.

The operating company of the services offered by Instagram is Instagram LLC,
1 Hacker Way, Building 14 First Floor, Menlo Park, CA, UNITED STATES.

With each call-up to one of the individual pages of this Internet site,
which is operated by the controller and on which an Instagram component
(Insta button) was integrated, the Internet browser on the information
technology system of the data subject is automatically prompted to the
download of a display of the corresponding Instagram component of Instagram.
During the course of this technical procedure, Instagram becomes aware of
what specific sub-page of our website was visited by the data subject.

If the data subject is logged in at the same time on Instagram, Instagram
detects with every call-up to our website by the data subject—and for the
entire duration of their stay on our Internet site—which specific sub-page
of our Internet page was visited by the data subject. This information is
collected through the Instagram component and is associated with the
respective Instagram account of the data subject. If the data subject clicks
on one of the Instagram buttons integrated on our website, then Instagram
matches this information with the personal Instagram user account of the
data subject and stores the personal data.

Instagram receives information via the Instagram component that the data
subject has visited our website provided that the data subject is logged in
at Instagram at the time of the call to our website. This occurs regardless
of whether the person clicks on the Instagram button or not. If such a
transmission of information to Instagram is not desirable for the data
subject, then he or she can prevent this by logging off from their Instagram
account before a call-up to our website is made.

Further information and the applicable data protection provisions of
Instagram may be retrieved under https://help.instagram.com/155833707900388
and https://www.instagram.com/about/legal/privacy/.

16. Data protection provisions about the application and use of Jetpack for
WordPress

On this website, the controller has integrated Jetpack. Jetpack is a
WordPress plug-in, which provides additional features to the operator of a
website based on WordPress. Jetpack allows the Internet site operator, inter
alia, an overview of the visitors of the site. By displaying related posts
and publications, or the ability to share content on the page, it is also
possible to increase visitor numbers. In addition, security features are
integrated into Jetpack, so a Jetpack-using site is better protected against
brute-force attacks. Jetpack also optimizes and accelerates the loading of
images on the website.

The operating company of Jetpack Plug-Ins for WordPress is the Automattic
Inc., 132 Hawthorne Street, San Francisco, CA 94107, UNITED STATES. The
operating enterprise uses the tracking technology created by Quantcast Inc.,
201 Third Street, San Francisco, CA 94103, UNITED STATES.

Jetpack sets a cookie on the information technology system used by the data
subject. The definition of cookies is explained above. With each call-up to
one of the individual pages of this Internet site, which is operated by the
controller and on which a Jetpack component was integrated, the Internet
browser on the information technology system of the data subject is
automatically prompted to submit data through the Jetpack component for
analysis purposes to Automattic. During the course of this technical
procedure Automattic receives data that is used to create an overview of
website visits. The data obtained in this way serves the analysis of the
behaviour of the data subject, which has access to the Internet page of the
controller and is analyzed with the aim to optimize the website. The data
collected through the Jetpack component is not used to identify the data
subject without a prior obtaining of a separate express consent of the data
subject. The data comes also to the notice of Quantcast. Quantcast uses the
data for the same purposes as Automattic.

The data subject can, as stated above, prevent the setting of cookies
through our website at any time by means of a corresponding adjustment of
the web browser used and thus permanently deny the setting of cookies. Such
an adjustment to the Internet browser used would also prevent
Automattic/Quantcast from setting a cookie on the information technology
system of the data subject. In addition, cookies already in use by
Automattic/Quantcast may be deleted at any time via a web browser or other
software programs.

In addition, the data subject has the possibility of objecting to a
collection of data relating to a use of this Internet site that are
generated by the Jetpack cookie as well as the processing of these data by
Automattic/Quantcast and the chance to preclude any such. For this purpose,
the data subject must press the ‘opt-out’ button under the link
https://www.quantcast.com/opt-out/ which sets an opt-out cookie. The opt-out
cookie set with this purpose is placed on the information technology system
used by the data subject. If the cookies are deleted on the system of the
data subject, then the data subject must call up the link again and set a
new opt-out cookie.

With the setting of the opt-out cookie, however, the possibility exists that
the websites of the controller are not fully usable anymore by the data
subject.

The applicable data protection provisions of Automattic may be accessed
under https://automattic.com/privacy/. The applicable data protection
provisions of Quantcast can be accessed under
https://www.quantcast.com/privacy/.

17. Data protection provisions about the application and use of LinkedIn

The controller has integrated components of the LinkedIn Corporation on this
website. LinkedIn is a web-based social network that enables users with
existing business contacts to connect and to make new business contacts.
Over 400 million registered people in more than 200 countries use LinkedIn.
Thus, LinkedIn is currently the largest platform for business contacts and
one of the most visited websites in the world.

The operating company of LinkedIn is LinkedIn Corporation, 2029 Stierlin
Court Mountain View, CA 94043, UNITED STATES. For privacy matters outside of
the UNITED STATES LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza,
Wilton Place, Dublin 2, Ireland, is responsible.

With each call-up to one of the individual pages of this Internet site,
which is operated by the controller and on which a LinkedIn component
(LinkedIn plug-in) was integrated, the Internet browser on the information
technology system of the data subject is automatically prompted to the
download of a display of the corresponding LinkedIn component of LinkedIn.
Further information about the LinkedIn plug-in may be accessed under
https://developer.linkedin.com/plugins. During the course of this technical
procedure, LinkedIn gains knowledge of what specific sub-page of our website
was visited by the data subject.

If the data subject is logged in at the same time on LinkedIn, LinkedIn
detects with every call-up to our website by the data subject—and for the
entire duration of their stay on our Internet site—which specific sub-page
of our Internet page was visited by the data subject. This information is
collected through the LinkedIn component and associated with the respective
LinkedIn account of the data subject. If the data subject clicks on one of
the LinkedIn buttons integrated on our website, then LinkedIn assigns this
information to the personal LinkedIn user account of the data subject and
stores the personal data.

LinkedIn receives information via the LinkedIn component that the data
subject has visited our website, provided that the data subject is logged in
at LinkedIn at the time of the call-up to our website. This occurs
regardless of whether the person clicks on the LinkedIn button or not. If
such a transmission of information to LinkedIn is not desirable for the data
subject, then he or she may prevent this by logging off from their LinkedIn
account before a call-up to our website is made.

LinkedIn provides under https://www.linkedin.com/psettings/guest-controls
the possibility to unsubscribe from e-mail messages, SMS messages and
targeted ads, as well as the ability to manage ad settings. LinkedIn also
uses affiliates such as Eire, Google Analytics, BlueKai, DoubleClick,
Nielsen, Comscore, Eloqua, and Lotame. The setting of such cookies may be
denied under https://www.linkedin.com/legal/cookie-policy. The applicable
privacy policy for LinkedIn is available under
https://www.linkedin.com/legal/privacy-policy. The LinkedIn Cookie Policy is
available under https://www.linkedin.com/legal/cookie-policy.

18. Data protection provisions about the application and use of Twitter

On this website, the controller has integrated components of Twitter.
Twitter is a multilingual, publicly-accessible microblogging service on
which users may publish and spread so-called ‘tweets,’ e.g. short messages,
which are limited to 280 characters. These short messages are available for
everyone, including those who are not logged on to Twitter. The tweets are
also displayed to so-called followers of the respective user. Followers are
other Twitter users who follow a user’s tweets. Furthermore, Twitter allows
you to address a wide audience via hashtags, links or retweets.

The operating company of Twitter is Twitter, Inc., 1355 Market Street, Suite
900, San Francisco, CA 94103, UNITED STATES.

With each call-up to one of the individual pages of this Internet site,
which is operated by the controller and on which a Twitter component
(Twitter button) was integrated, the Internet browser on the information
technology system of the data subject is automatically prompted to download
a display of the corresponding Twitter component of Twitter. Further
information about the Twitter buttons is available under
https://about.twitter.com/de/resources/buttons. During the course of this
technical procedure, Twitter gains knowledge of what specific sub-page of
our website was visited by the data subject. The purpose of the integration
of the Twitter component is a retransmission of the contents of this website
to allow our users to introduce this web page to the digital world and
increase our visitor numbers.

If the data subject is logged in at the same time on Twitter, Twitter
detects with every call-up to our website by the data subject and for the
entire duration of their stay on our Internet site which specific sub-page
of our Internet page was visited by the data subject. This information is
collected through the Twitter component and associated with the respective
Twitter account of the data subject. If the data subject clicks on one of
the Twitter buttons integrated on our website, then Twitter assigns this
information to the personal Twitter user account of the data subject and
stores the personal data.

Twitter receives information via the Twitter component that the data subject
has visited our website, provided that the data subject is logged in on
Twitter at the time of the call-up to our website. This occurs regardless of
whether the person clicks on the Twitter component or not. If such a
transmission of information to Twitter is not desirable for the data
subject, then he or she may prevent this by logging off from their Twitter
account before a call-up to our website is made.

The applicable data protection provisions of Twitter may be accessed under
https://twitter.com/privacy?lang=en.

19. Payment Method: Data protection provisions about the use of PayPal as a
payment processor

On this website, the controller has integrated components of PayPal. PayPal
is an online payment service provider. Payments are processed via so-called
PayPal accounts, which represent virtual private or business accounts.
PayPal is also able to process virtual payments through credit cards when a
user does not have a PayPal account. A PayPal account is managed via an
e-mail address, which is why there are no classic account numbers. PayPal
makes it possible to trigger online payments to third parties or to receive
payments. PayPal also accepts trustee functions and offers buyer protection
services.

The European operating company of PayPal is PayPal (Europe) S.à.r.l. & Cie.
S.C.A., 22-24 Boulevard Royal, 2449 Luxembourg, Luxembourg.

If the data subject chooses “PayPal” as the payment option in the online
shop during the ordering process, we automatically transmit the data of the
data subject to PayPal. By selecting this payment option, the data subject
agrees to the transfer of personal data required for payment processing.

The personal data transmitted to PayPal is usually first name, last name,
address, email address, IP address, telephone number, mobile phone number,
or other data necessary for payment processing. The processing of the
purchase contract also requires such personal data, which are in connection
with the respective order.

The transmission of the data is aimed at payment processing and fraud
prevention. The controller will transfer personal data to PayPal, in
particular, if a legitimate interest in the transmission is given. The
personal data exchanged between PayPal and the controller for the processing
of the data will be transmitted by PayPal to economic credit agencies. This
transmission is intended for identity and creditworthiness checks.

PayPal will, if necessary, pass on personal data to affiliates and service
providers or subcontractors to the extent that this is necessary to fulfill
contractual obligations or for data to be processed in the order.

The data subject has the possibility to revoke consent for the handling of
personal data at any time from PayPal. A revocation shall not have any
effect on personal data which must be processed, used or transmitted in
accordance with (contractual) payment processing.

The applicable data protection provisions of PayPal may be retrieved under
https://www.paypal.com/us/webapps/mpp/ua/privacy-full.

20. Legal basis for the processing

Art. 6(1) lit. a GDPR serves as the legal basis for processing operations
for which we obtain consent for a specific processing purpose. If the
processing of personal data is necessary for the performance of a contract
to which the data subject is party, as is the case, for example, when
processing operations are necessary for the supply of goods or to provide
any other service, the processing is based on Article 6(1) lit. b GDPR. The
same applies to such processing operations which are necessary for carrying
out pre-contractual measures, for example in the case of inquiries
concerning our products or services. Is our company subject to a legal
obligation by which processing of personal data is required, such as for the
fulfillment of tax obligations, the processing is based on Art. 6(1) lit. c
GDPR. In rare cases, the processing of personal data may be necessary to
protect the vital interests of the data subject or of another natural
person. This would be the case, for example, if a visitor were injured in
our company and his name, age, health insurance data or other vital
information would have to be passed on to a doctor, hospital or other third
party. Then the processing would be based on Art. 6(1) lit. d GDPR. Finally,
processing operations could be based on Article 6(1) lit. f GDPR. This legal
basis is used for processing operations which are not covered by any of the
abovementioned legal grounds, if processing is necessary for the purposes of
the legitimate interests pursued by our company or by a third party, except
where such interests are overridden by the interests or fundamental rights
and freedoms of the data subject which require protection of personal data.
Such processing operations are particularly permissible because they have
been specifically mentioned by the European legislator. He considered that a
legitimate interest could be assumed if the data subject is a client of the
controller (Recital 47 Sentence 2 GDPR).

21. The legitimate interests pursued by the controller or by a third party

Where the processing of personal data is based on Article 6(1) lit. f GDPR
our legitimate interest is to carry out our business in favor of the
well-being of all our employees and the shareholders.

22. Period for which the personal data will be stored

The criteria used to determine the period of storage of personal data is the
respective statutory retention period. After expiration of that period, the
corresponding data is routinely deleted, as long as it is no longer
necessary for the fulfillment of the contract or the initiation of a
contract.

23. Provision of personal data as statutory or contractual requirement;
Requirement necessary to enter into a contract; Obligation of the data
subject to provide the personal data; possible consequences of failure to
provide such data

We clarify that the provision of personal data is partly required by law
(e.g. tax regulations) or can also result from contractual provisions (e.g.
information on the contractual partner). Sometimes it may be necessary to
conclude a contract that the data subject provides us with personal data,
which must subsequently be processed by us. The data subject is, for
example, obliged to provide us with personal data when our company signs a
contract with him or her. The non-provision of the personal data would have
the consequence that the contract with the data subject could not be
concluded. Before personal data is provided by the data subject, the data
subject must contact any employee. The employee clarifies to the data
subject whether the provision of the personal data is required by law or
contract or is necessary for the conclusion of the contract, whether there
is an obligation to provide the personal data and the consequences of
non-provision of the personal data.

24. Existence of automated decision-making

As a responsible company, we do not use automatic decision-making or
profiling.

This Privacy Policy has been generated by the Privacy Policy Generator of
the External Data Protection Officers that was developed in cooperation with
the Media Law Lawyers from WBS-LAW.